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DTSTART:20210721T140000Z
DTEND:20210721T150000Z
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SUMMARY:Small Business Webinar Series - Session 4: The Art of Pivoting
DESCRIPTION:Rebuild * Reengergize:\n\nA Webinar Series for Business Leaders in a\n\nPost COVID World\n\nJoin us for this series of 5 monthly webinars to receive helpful and practical tools to navigate the new normal. Experts in their fields will show you all you need to know from legal considerations to best practices in digital advertising\; from brand identity to effective sales techniques\; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond.\n\n\n\nSeries 4:  "The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future"\n\nWith Julie Shields\n\nUSASBE (United States Association for Small Business & Entrepreneurship)\n\n\n\nThe COVID-19 Pandemic has caused changes to business models in every industry. Learn how three business owners pivoted to extend their brand identity using technology and social media. Listening to customer's wants and needs has never been so important. The discussion will include how to use data to make your next move. This session will include time for Q&A on how you can apply these concepts to your specific industry.\n\n\n\nTakeaways include: \n\n	tips for "listening" to your customer's new behaviors \n	identifying customers as key influencers.\n\n\nJulienne (Julie) Shields is the President and CEO of the United States Association for Small Business and Entrepreneurship (USASBE) and started in that role in March of 2020 at the beginning of the pandemic.  Since that time\, she facilitated the transition of the board from an operating board to a governing board\, shepherded the organization from its traditional in-person conference to its first virtual conference\, and invested in digital and virtual competencies and platforms to prepare for hybrid and additional virtual events in the future. Prior to this role\, she was the Director of the Center for Entrepreneurship at Millikin University and an entrepreneur in her own right launching a tech startup out of the University of Illinois Urbana-Champaign's EnterpriseWorks incubator.  When she is not focusing her efforts on USASBE's mission of advancing entrepreneurship education through bold teaching\, scholarship\, and practice\, she raises her four children and operates a Welsh pony conservation program with her husband.\n\n\njshields@usasbe.org
X-ALT-DESC;FMTTYPE=text/html:<span style="color:#000000\;"><em><strong><span style="font-size:20px\;"><span style="font-family:tahoma\;">Rebuild * Reengergize:</span><br />\n<span style="font-family:tahoma\;">A Webinar Series for Business Leaders in a</span><br />\n<span style="font-family:tahoma\;">Post COVID World</span></span></strong></em><br />\n<span style="font-size:16px\;"><span style="font-family:tahoma\;">Join us for this series of 5 monthly webinars to receive helpful and practical tools to navigate the new normal. Experts in their fields will show you all you need to know&mdash\;from legal considerations to best practices in digital advertising\; from brand identity to effective sales techniques\; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond.</span></span></span><br />\n<br />\n<span style="color:#0000CD\;"><span style="font-size:18px\;"><strong><span style="font-family:georgia\;">Series 4:&nbsp\;&nbsp\;</span><span style="font-family:georgia\;">&ldquo\;The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future&quot\;</span></strong></span></span><br />\n<span style="color:#000000\;"><span style="font-family:tahoma\;"><span style="font-size:14px\;">With </span><span style="font-size:10.0pt\;">Julie Shields</span><br />\n<span style="font-size:10.0pt\;">USASBE (United States Association for Small Business &amp\; Entrepreneurship)</span></span></span><br />\n<br />\n<span style="color:#000000\;"><span style="font-family:tahoma\;"><span style="background:white\;">The COVID-19 Pandemic has caused changes to business models in every industry. Learn how three business owners pivoted to extend their brand identity using technology and social media. Listening to customer&#39\;s wants and needs has never been so important. The discussion will include how to use data to make your next move. This session will include time for Q&amp\;A on how you can apply these concepts to your specific industry.</span><br />\n<br />\nTakeaways include: </span></span>\n<ul>\n	<li style="background:white\;"><span style="color:#000000\;"><span style="font-family:tahoma\;">tips for &quot\;listening&quot\; to your customer&#39\;s new behaviors </span></span></li>\n	<li style="background:white\;"><span style="color:#000000\;"><span style="font-family:tahoma\;">identifying customers as key influencers.</span></span></li>\n</ul>\n\n<div style="background:white\;"><span style="font-size:12px\;"><span style="font-family:arial\;"><span style="background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;"><span style="color: rgb(34\, 34\, 34)\;">Julienne (Julie) Shields is the President and CEO of the United States Association for Small Business and Entrepreneurship (USASBE) and started in that role in March of 2020 at the beginning of the pandemic.&nbsp\; Since that time\, she facilitated the transition of the board from an operating board to a governing board\,&nbsp\;shepherded the organization from its traditional in-person conference to its first virtual conference\, and invested in digital and virtual competencies and platforms to prepare for hybrid and additional virtual events in the future. Prior to this role\, she was the Director of the Center for Entrepreneurship at Millikin University and an entrepreneur in her own right launching a tech startup out of the University of Illinois Urbana-Champaign&rsquo\;s EnterpriseWorks incubator.&nbsp\; When she is not focusing her efforts on USASBE&#39\;s mission of advancing entrepreneurship education through bold teaching\, scholarship\, and practice\, she raises her four children and&nbsp\;operates a Welsh pony conservation program with her husband.</span></span></span></span></div>\n<br />\n<span style="font-family: arial\; font-size: 12px\;">jshields@usasbe.org</span>
LOCATION:On-Line Webinar
UID:e.362.5040
SEQUENCE:3
DTSTAMP:20260407T103256Z
URL:https://members.skokiechamber.org/events/details/small-business-webinar-series-session-4-the-art-of-pivoting-5040
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