One of the first mistakes a business can make is to try to sell its product to an audience (market) that is too large. Businesses that are most successful in their early stages of development are those that have a clear value proposition directed at a select group of customers.
Businesses that have been around for a while also benefit a great deal from determining who their best customers are and what segments they belong to, so as to better serve them.
In this webinar, we teach how to identify the best target markets for your product/service, and how to leverage that information to maximize your sales and profit potential.
A Question and Answer session will follow this Zoom webinar presentation with the presenter, Chris Banakis, Mentor, SCORE Suburban North Cook and Lake County Chapter.
This webinar is being presented by SCORE Suburban North Cook and Lake County Chapter in partnership by Evanston, Glenview, Skokie & Wilmette Public Libraries and the Evanston, Glenview, Skokie & Wilmette/Kenilworth Chambers of Commerce.
About the Presenter: Chris Banakis, a mentor with SCORE Suburban North Cook and Lake County Chapter, has extensive background in sales, marketing and new business development and strategy. He currently operates a boutique business and technology advisory firm that focuses on smart grid and distributed energy resource technologies.