Small Business Webinar Series - Session 4: The Art of Pivoting
Rebuild * Reengergize: A Webinar Series for Business Leaders in a Post COVID World Join us for this series of 5 monthly webinars to receive helpful and practical tools to navigate the new normal. Experts in their fields will show you all you need to know—from legal considerations to best practices in digital advertising; from brand identity to effective sales techniques; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond.
Series 4: “The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future" With Julie Shields USASBE (United States Association for Small Business & Entrepreneurship)
The COVID-19 Pandemic has caused changes to business models in every industry. Learn how three business owners pivoted to extend their brand identity using technology and social media. Listening to customer's wants and needs has never been so important. The discussion will include how to use data to make your next move. This session will include time for Q&A on how you can apply these concepts to your specific industry.
tips for "listening" to your customer's new behaviors
identifying customers as key influencers.
Julienne (Julie) Shields is the President and CEO of the United States Association for Small Business and Entrepreneurship (USASBE) and started in that role in March of 2020 at the beginning of the pandemic. Since that time, she facilitated the transition of the board from an operating board to a governing board, shepherded the organization from its traditional in-person conference to its first virtual conference, and invested in digital and virtual competencies and platforms to prepare for hybrid and additional virtual events in the future. Prior to this role, she was the Director of the Center for Entrepreneurship at Millikin University and an entrepreneur in her own right launching a tech startup out of the University of Illinois Urbana-Champaign’s EnterpriseWorks incubator. When she is not focusing her efforts on USASBE's mission of advancing entrepreneurship education through bold teaching, scholarship, and practice, she raises her four children and operates a Welsh pony conservation program with her husband.